Digital growth leader — search & organic acquisition.
Digital growth professional with 12+ years of experience building and scaling acquisition across search and organic channels. Specialising in Product SEO, Technical SEO, Enterprise SEO, Programmatic SEO, International SEO and AI Search Optimization, with broader experience contributing to search acquisition and performance initiatives across multiple industries.
A career built on scale.
Scope, ownership and the problems solved are set out role by role. See the full record.
Healthcare · Travel · Insurance · Fintech · EdTech · E-commerce
Growth built with product, engineering and analytics.
My work sits where organic acquisition meets the product: website architecture, information architecture and internal linking, structured data and schema markup, crawl optimisation and indexation, programmatic templates, content strategy and conversion optimisation — run as cross-functional programmes rather than isolated campaigns. Explore my areas of expertise and professional case studies.
The same operating model covers marketplace, ecommerce, healthcare, travel, fintech and edtech search, extended to App Store Optimization, YouTube SEO and AI Search (GEO/AEO). I present forecasts, attribution insights and roadmaps to leadership, and I build the measurement that makes those conversations possible.
More about how I workTwelve years across consumer internet.
Practo
Aug 2025 – PresentAssociate Director, Growth
Established organic growth as a revenue-accountable charter with attribution and forecasting frameworks used in leadership planning
ACKO
Jan 2024 – Aug 2025Senior Manager, Growth (ACKO Drive)
Took a new vertical from launch to an established acquisition engine within its first year
Cleartrip (Flipkart Group)
Feb 2022 – Jan 2024Senior Manager, SEO & ASO
Ran SEO and ASO as one acquisition charter across web and app rather than as separate programmes
Unacademy
Aug 2021 – Jan 2022Senior Manager, Organic Growth
Improved search visibility and content discoverability across a broad set of learning categories
Capabilities built across search and growth.
Search & Organic Growth
The core of my work — organic search and acquisition run as a product charter, owned jointly with Product, Engineering and Analytics.
AI & Emerging Search
How discovery is changing as generative and answer engines select, cite and summarise sources — and what that changes about site structure, content and measurement.
App & Video Growth
Discovery beyond the website — app stores and video, run alongside web search as one acquisition charter.
Digital Growth & Acquisition
The operating layer around search — growth strategy, measurement and the cross-functional leadership that turns strategy into shipped work.
Selected work.
Practo
Organic established as a revenue-accountable growth charter with attribution and forecasting used in leadership planning
ACKO Drive
A new vertical taken from launch to an established acquisition engine within its first year
Cleartrip (Flipkart Group)
Sustained organic growth across three travel categories, aligned to category revenue targets
Let's connect.
The easiest way to reach me is email or LinkedIn — or download my resume below.
Prefer email? nitesh.0903@gmail.com