Digital growth, run as a cross-functional charter.
12+ years across healthcare, travel, insurance, fintech, edtech and e-commerce — building search, organic acquisition and product growth programmes with Product, Engineering and Analytics.
Nitesh Giri Goswami
Digital Growth Leader
Associate Director, Growth — Practo
Bengaluru, India
I am a digital growth leader with over 12 years of experience in search, organic acquisition and product growth. My work spans Product SEO, technical and enterprise SEO, programmatic and international SEO, App Store Optimization, AI Search optimisation, conversion optimisation and content operations across healthcare, travel, insurance, edtech, fintech and e-commerce.
At Practo I own organic growth across web and app for India, US and UAE, running AI Search optimisation (GEO and AEO), large-scale AI-assisted content transformation and demand-weighted digital PR as a single acquisition charter, with measurement and forecasting frameworks built to support leadership planning.
Day to day that means website and information architecture, internal linking, structured data and schema markup, crawl budget and indexation, template-level content systems and search experience optimisation — the underlying mechanics behind the case studies on this site.
Before that I scaled a new auto commerce vertical at ACKO Drive from launch, led organic acquisition across Flights, Hotels and Holidays at Cleartrip, drove learner acquisition at Unacademy, grew organic and app acquisition at OkCredit, and worked with 20+ enterprise brands across India and Southeast Asia at Merkle in Singapore.
Across every role the constant has been building sustainable acquisition channels with cross-functional teams — and following how search itself keeps changing, from classic rankings to AI-driven discovery.
How I approach growth
Organic acquisition performs when it is treated as a product charter rather than a marketing channel. The programmes I run are built jointly with Product, Engineering and Analytics, so search and app-store requirements enter the roadmap rather than arriving after release.
Measurement comes before recommendation. Revenue attribution models, traffic forecasting and template-level reporting are what make an organic programme defensible in a business review — and what tell you which surface to fix next.
AI search has changed the reporting surface more than the fundamentals. Separating LLM referral traffic from AI Overview exposure is now a prerequisite for knowing whether the work is landing at all.
How I work with teams
- Own the outcome end to end — strategy, roadmap, execution and reporting
- Prioritise by revenue impact and acquisition efficiency, not by ticket count
- Build experimentation frameworks so decisions are settled by data
- Write requirements implementers can estimate and ship
- Present forecasts and business reviews to leadership without hedging
- Leave measurement behind that outlasts the programme
Career at a glance
Practo — Healthcare
Associate Director, Growth. Organic growth across India, US and UAE.
ACKO — Insurance & Auto
Senior Manager, Growth (ACKO Drive). New vertical scaled from launch.
Cleartrip — Travel
SEO and ASO across Flights, Hotels and Holidays.
Unacademy — EdTech
Organic learner acquisition across exam categories.
OkCredit — Fintech
Organic acquisition growth for a merchant ledger platform.
Merkle — Singapore
Enterprise search work across 20+ brands in India and Southeast Asia.
Sears — E-commerce
Early-career foundations in large-catalogue e-commerce SEO.
About — frequently asked questions
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Want to talk about search and growth?
Email or LinkedIn is the fastest way to reach me — or download my resume below.
Prefer email? nitesh.0903@gmail.com