Case study
Cleartrip — organic acquisition across three travel verticals
An end-to-end SEO and ASO charter spanning web and app for Flights, Hotels and Holidays.
TravelSenior Manager, SEO & ASOFeb 2022 – Jan 2024
Company
Cleartrip is an online travel platform and part of the Flipkart Group.
What I owned
- Organic acquisition strategy across Flights, Hotels and Holidays
- End-to-end SEO and ASO charter across web and app platforms
- App discoverability on Google Play and the App Store
- Seasonal acquisition campaigns with Product, Category and GTM teams
Approach
- Ran SEO and ASO as a single acquisition charter across web and app rather than as separate programmes
- Executed structured ASO and app discoverability programmes
- Partnered with Product, Category and GTM teams to identify growth opportunities and run seasonal campaigns
Results
- Sustained organic growth across three travel categories, aligned to category revenue targets
- Stronger app discoverability across Google Play and the App Store
Skills applied
SEO StrategyApp Store OptimizationMarketplace GrowthGTM Partnership
Related services
SEO Consulting
Diagnosis and a sequenced plan, covering web and app ecosystems.
Technical SEO
Crawl, indexation, architecture and rendering fixed at the level of the system rather than the page.
Product SEO
Organic growth built into the product surfaces themselves, in partnership with Product, Engineering and Analytics.
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Next step
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