Unacademy — organic growth across learning categories

Company

Unacademy is one of India's largest online learning platforms.

What I owned

• Organic growth across 10+ learning categories
• Search visibility and content discoverability
• YouTube channel growth

Approach

• Led organic growth programmes across learning categories to improve search visibility and content discoverability
• Applied content and audience optimization to the YouTube channel

Results

• Improved search visibility and content discoverability across a broad set of learning categories
• Expanded organic reach on YouTube through a reworked content and audience strategy