Case study
Merkle — enterprise SEO across 20+ brands
Agency-side SEO and acquisition programmes for enterprise brands across India and Southeast Asia.
Agency — EnterpriseBusiness Analyst → Search Marketing ConsultantJul 2018 – May 2020
Company
Merkle is a global performance marketing agency; the engagement spanned its Singapore and Sokrati teams.
What I owned
- SEO and acquisition programmes for 20+ enterprise brands across India and Southeast Asia
- Clients including L'Oréal, Maruti Suzuki, ESPN, Titan, MPL, ALTBalaji and Great Eastern Life
- Strategic pitches, forecasting exercises and growth planning
- Managing a team of four
Approach
- Ran acquisition, content and search optimization initiatives across a multi-brand, multi-market client portfolio
- Led forecasting and growth planning for enterprise clients
- Managed and developed a team of four analysts and consultants
Results
- Repeatable enterprise SEO operating models applied across a multi-brand, multi-market portfolio
- Forecasting and growth planning adopted as the basis for client roadmaps
- A small consulting team developed into independent client leads
Skills applied
Enterprise SEOForecastingClient LeadershipTeam Management
Related services
Enterprise SEO
Organic programmes that survive scale — many teams, many stakeholders, one prioritised roadmap.
International SEO
Multi-market organic growth with the market architecture decided before the content is built.
Executive SEO Advisory
A direct line for founders and leadership on organic direction, forecasts and trade-offs.
Explore next
Next step
Working on something similar?
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Prefer email? nitesh.0903@gmail.com