Merkle — enterprise SEO across 20+ brands

Company

Merkle is a global performance marketing agency; the work spanned its Singapore and Sokrati teams.

What I owned

• SEO and acquisition programmes for 20+ enterprise brands across India and Southeast Asia
• Clients including L'Oréal, Maruti Suzuki, ESPN, Titan, MPL, ALTBalaji and Great Eastern Life
• Strategic pitches, forecasting exercises and growth planning
• Managing a team of four

Approach

• Ran acquisition, content and search optimization initiatives across a multi-brand, multi-market client portfolio
• Led forecasting and growth planning for enterprise clients
• Managed and developed a team of four analysts and consultants

Results

• Repeatable enterprise SEO operating models applied across a multi-brand, multi-market portfolio
• Forecasting and growth planning adopted as the basis for client roadmaps
• A small consulting team developed into independent client leads