Twelve years of hands-on work across search, organic acquisition and product growth — organised here as professional capabilities and areas of experience, not as service offerings.
The core of my work — organic search and acquisition run as a product charter, owned jointly with Product, Engineering and Analytics.
How discovery is changing as generative and answer engines select, cite and summarise sources — and what that changes about site structure, content and measurement.
Discovery beyond the website — app stores and video, run alongside web search as one acquisition charter.
The operating layer around search — growth strategy, measurement and the cross-functional leadership that turns strategy into shipped work.
Search is one acquisition system with several surfaces. Organic search is where my deepest experience sits — but discovery, traffic and conversion are shaped by how organic and paid search complement each other across the funnel, and by what happens on the landing page after the click.
That is why I treat landing page and acquisition funnel optimisation, conversion efficiency and acquisition analytics as part of the same charter as SEO — not as a separate discipline handed over to someone else.
These capabilities have been built inside consumer internet businesses across healthcare, travel, insurance, fintech, edtech and e-commerce — on both the operator side and, earlier in my career, the agency side serving enterprise brands.
The case studies and experience pages show how they were applied in practice.
Prefer email? nitesh.0903@gmail.com