ACKO Drive — scaling a new vertical from launch

Company

ACKO is India's leading digital-first insurance and auto platform.

What I owned

• Acquisition and growth roadmap for ACKO Drive as a new business vertical
• Content architecture, technical SEO, CRO and user experience
• Growth experimentation across landing pages, user journeys and funnels
• Roadmap prioritisation against revenue impact and customer acquisition cost

Approach

• Built growth experimentation frameworks covering landing pages, user journeys, funnel optimization and A/B testing
• Led product-led growth initiatives in partnership with Product, Engineering and Analytics
• Prioritised the roadmap by revenue impact and customer acquisition efficiency against business objectives

Results

• A new vertical taken from launch to an established acquisition engine within its first year
• Compounding growth across traffic, qualified leads and booking conversion
• An experimentation and CRO operating model adopted for roadmap prioritisation