Case study
ACKO Drive — scaling a new vertical from launch
Acquisition and growth ownership for a new business vertical, from launch through its first year of scale.
Insurance & AutoSenior Manager, GrowthJan 2024 – Aug 2025
Company
ACKO is India's leading digital-first insurance and auto platform.
What I owned
- Acquisition and growth roadmap for ACKO Drive as a new business vertical
- Content architecture, technical SEO, CRO and user experience
- Growth experimentation across landing pages, user journeys and funnels
- Roadmap prioritisation against revenue impact and customer acquisition cost
Approach
- Built growth experimentation frameworks covering landing pages, user journeys, funnel optimization and A/B testing
- Led product-led growth initiatives in partnership with Product, Engineering and Analytics
- Prioritised the roadmap by revenue impact and customer acquisition efficiency against business objectives
Results
- A new vertical taken from launch to an established acquisition engine within its first year
- Compounding growth across traffic, qualified leads and booking conversion
- An experimentation and CRO operating model adopted for roadmap prioritisation
Skills applied
Customer AcquisitionCROGrowth ExperimentationTechnical SEOProduct-Led Growth
Related services
Growth Strategy
Acquisition, conversion and experimentation planned as one system, measured against revenue.
Product SEO
Organic growth built into the product surfaces themselves, in partnership with Product, Engineering and Analytics.
Technical SEO
Crawl, indexation, architecture and rendering fixed at the level of the system rather than the page.
Explore next
Next step
Working on something similar?
A short conversation is usually enough to tell whether I can help.
Prefer email? nitesh.0903@gmail.com