OkCredit — organic and app acquisition growth

Company

OkCredit is an Indian fintech company serving small businesses.

What I owned

• SEO and ASO ownership across web and app
• YouTube acquisition programmes
• Reporting systems and performance dashboards

Approach

• Ran SEO, ASO and YouTube acquisition as a combined programme
• Built reporting systems and performance dashboards to enable faster decision-making and growth prioritisation

Results

• Compounding growth in organic visibility and app acquisition from a combined web-and-app programme
• Faster, evidence-led growth prioritisation through new reporting systems
• Promoted to Senior Manager on the strength of business impact and leadership contribution