Work from the frontlines of organic growth.
Six professional accounts of work I led or contributed to — what the problem actually was, what was done about it, and what came out of it.
Each case study follows the same structure — overview, business problem, approach, execution and outcome — so they read as working documents rather than marketing material. Where performance figures remain confidential, the write-up focuses on the decisions and the mechanics instead.
Practo
Organic growth strategy across web and app for India, US and UAE, run as a revenue-accountable charter.
ACKO Drive
Acquisition and growth ownership for a new business vertical, from launch through its first year of scale.
Cleartrip (Flipkart Group)
An end-to-end SEO and ASO charter spanning web and app for Flights, Hotels and Holidays.
Unacademy
Search visibility and content discoverability across a wide set of learning categories.
OkCredit
SEO, ASO and YouTube acquisition run together, with reporting built to support prioritisation.
Merkle (Singapore + Sokrati)
Agency-side SEO and acquisition programmes for enterprise brands across India and Southeast Asia.
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Prefer email? nitesh.0903@gmail.com