Case study

Practo — organic growth across three markets

Organic growth strategy across web and app for India, US and UAE, run as a revenue-accountable charter.

HealthcareAssociate Director, GrowthAug 2025 – Present

Company

Practo is India's leading healthcare marketplace, connecting patients with doctors, clinics and hospitals.

Organic growth strategy across web and app ecosystems for India, US and UAE markets
AI search optimization across Google AI Overviews and conversational search including ChatGPT, Gemini and Perplexity
Large-scale content operations across the existing page inventory
Organic revenue attribution, traffic forecasting and C-level business reviews
Digital PR and link acquisition planning across priority cities and medical specialties

Ran AI search optimization, content and user-intent programmes as one acquisition motion rather than as separate initiatives
Built measurement frameworks that separate LLM referral traffic from AI Overview exposure so leadership reporting is accurate
Directed AI-assisted content operations using LLM-powered pipelines and CMS automation
Built organic revenue attribution and traffic forecasting models to support planning
Designed demand-weighted digital PR and link acquisition programmes to close authority gaps against competitors

Organic established as a revenue-accountable growth charter with attribution and forecasting used in leadership planning
A measurement framework that distinguishes LLM referral traffic from AI Overview exposure, giving leadership a defensible view of AI search performance
Sustained growth in AI-driven transactional demand across priority markets
A large-scale AI-assisted content transformation delivered with editorial quality control intact

AI Search OptimizationSEO StrategyContent OperationsRevenue AttributionGrowth ForecastingInternational SEO

Visibility and measurable acquisition across AI Overviews and conversational search engines.

Organic growth built into the product surfaces themselves, in partnership with Product, Engineering and Analytics.

Multi-market organic growth with the market architecture decided before the content is built.

Content planned against real demand and produced through operations that hold up at scale.

Every engagement in one place.

The full career record, role by role.

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