Experience

Twelve years of digital growth.

Roles across healthcare, insurance, travel, edtech, fintech, e-commerce and agency-side enterprise work — with the responsibilities and outcomes recorded for each.

8 roles2014 – PresentBengaluru, India

Practo

Associate Director, Growth

Aug 2025 – PresentBengaluru, India

India's leading healthcare marketplace connecting patients with doctors, clinics and hospitals.

Key responsibilities

Own organic growth strategy across web and app ecosystems for India, US and UAE markets
Lead AI search optimization, content and user-intent programmes spanning Google AI Overviews and conversational search (ChatGPT, Gemini, Perplexity)
Direct large-scale, AI-assisted content operations using LLM-powered pipelines and CMS automation
Build organic revenue attribution and traffic forecasting models
Present business reviews, growth forecasts and roadmap recommendations to C-level leadership
Design demand-weighted digital PR and link acquisition programmes across priority cities and medical specialties

Key achievements

Established organic growth as a revenue-accountable charter with attribution and forecasting frameworks used in leadership planning
Built the measurement model that separates LLM referral traffic from AI Overview exposure, giving leadership a defensible view of AI search performance
Led a large-scale AI-assisted content transformation across the existing page inventory without loss of editorial control
Scaled sustainable organic acquisition across three international markets through Product SEO and AI search

SEO StrategyAI Search OptimizationContent OperationsRevenue AttributionGrowth ForecastingInternational SEODigital PRExecutive Stakeholder Management

Read the Practo case study

ACKO

Senior Manager, Growth (ACKO Drive)

Jan 2024 – Aug 2025Bengaluru, India

India's leading digital-first insurance and auto platform.

Key responsibilities

Owned the acquisition and growth roadmap for ACKO Drive, scaling a new business vertical from launch
Built growth experimentation frameworks covering landing pages, user journeys, funnel optimization and A/B testing
Led product-led growth initiatives spanning content architecture, technical SEO, CRO and user experience with Product, Engineering and Analytics
Prioritised the growth roadmap by revenue impact and customer acquisition efficiency against business objectives

Key achievements

Took a new vertical from launch to an established acquisition engine within its first year
Built the experimentation and CRO operating model used to prioritise the growth roadmap
Partnered with Product, Engineering and Analytics to move growth requirements into the product roadmap

Customer AcquisitionGrowth ExperimentationCROTechnical SEOProduct-Led GrowthFunnel Optimization

Read the ACKO case study

Cleartrip (Flipkart Group)

Senior Manager, SEO & ASO

Feb 2022 – Jan 2024Bengaluru, India

Online travel platform and part of the Flipkart Group.

Key responsibilities

Led organic acquisition strategy across Flights, Hotels and Holidays
Owned the end-to-end SEO and ASO charter across web and app platforms
Ran structured ASO and app discoverability programmes
Partnered with Product, Category and GTM teams on growth opportunities and seasonal acquisition campaigns

Key achievements

Ran SEO and ASO as one acquisition charter across web and app rather than as separate programmes
Established category-level organic ownership aligned to revenue targets across three travel verticals
Strengthened app discoverability across Google Play and the App Store

SEO StrategyApp Store OptimizationMarketplace GrowthGTM PartnershipCustomer Acquisition

Read the Cleartrip (Flipkart Group) case study

Unacademy

Senior Manager, Organic Growth

Aug 2021 – Jan 2022Bengaluru, India

One of India's largest online learning platforms.

Key responsibilities

Led organic growth across 10+ learning categories
Improved search visibility and content discoverability
Ran content and audience optimization for the YouTube channel

Key achievements

Improved search visibility and content discoverability across a broad set of learning categories
Rebuilt the YouTube content and audience strategy to expand organic reach

Organic GrowthContent StrategyAudience Optimization

Read the Unacademy case study

OkCredit

SEO & ASO Manager → Senior Manager, SEO

Jun 2020 – Aug 2021Bengaluru, India

Indian fintech company serving small businesses.

Key responsibilities

Owned SEO, ASO and YouTube acquisition programmes
Built reporting systems and performance dashboards enabling faster decision-making and growth prioritisation

Key achievements

Grew organic and app acquisition by running SEO, ASO and YouTube as one programme
Introduced reporting systems that made growth prioritisation faster and evidence-led
Promoted to Senior Manager based on business impact and leadership contribution

SEOApp Store OptimizationReporting & DashboardsGrowth Prioritisation

Read the OkCredit case study

Merkle (Singapore + Sokrati)

Business Analyst → Senior Business Analyst → Search Marketing Consultant

Jul 2018 – May 2020Pune & Bengaluru, India

Global performance marketing agency serving enterprise brands.

Key responsibilities

Led SEO and acquisition programmes for 20+ enterprise brands across India and Southeast Asia, including L'Oréal, Maruti Suzuki, ESPN, Titan, MPL, ALTBalaji and Great Eastern Life
Led strategic pitches, forecasting exercises and growth planning for enterprise clients
Managed a team of four

Key achievements

Built enterprise SEO operating models applied across a multi-brand, multi-market portfolio
Led forecasting, pitching and growth planning for enterprise clients across two regions
Developed a small consulting team into independent client leads

Enterprise SEOForecastingClient LeadershipTeam Management

Read the Merkle (Singapore + Sokrati) case study

Sears

SEO Analyst

Jul 2017 – Jun 2018Pune, India

Large-scale e-commerce retailer.

Key responsibilities

Supported SEO and content operations across large-scale e-commerce catalogs, improving discoverability

SEOContent OperationsE-commerce

Freelance

SEO Consultant

Jun 2014 – Jul 2017Remote

Independent SEO consulting for small and medium businesses across industries.

Key responsibilities

Delivered SEO consulting for small and medium businesses across industries

Key achievements

Built sustainable organic acquisition for small and medium businesses across industries

SEOConsulting

Core competencies

SEO Strategy (Technical, On-Page, Off-Page)App Store Optimization (ASO)AI Search Optimization / GEOAnswer Engine Optimization (AEO)Conversion Rate Optimization (CRO)Growth Experimentation & A/B TestingCustomer Acquisition StrategyProduct-Led Growth (PLG)Content Strategy & Content OperationsInternational SEO (India, US, UAE, Southeast Asia)Digital PR & Link BuildingMarketing Analytics & Revenue AttributionFunnel & Landing Page OptimizationGo-To-Market (GTM) StrategyMarketplace GrowthGrowth ForecastingExecutive Stakeholder ManagementCross-Functional Team Leadership