Practo
Associate Director, Growth
Aug 2025 – PresentBengaluru, India
India's leading healthcare marketplace connecting patients with doctors, clinics and hospitals.
Key responsibilities
- Own organic growth strategy across web and app ecosystems for India, US and UAE markets
- Lead AI search optimization, content and user-intent programmes spanning Google AI Overviews and conversational search (ChatGPT, Gemini, Perplexity)
- Direct large-scale, AI-assisted content operations using LLM-powered pipelines and CMS automation
- Build organic revenue attribution and traffic forecasting models
- Present business reviews, growth forecasts and roadmap recommendations to C-level leadership
- Design demand-weighted digital PR and link acquisition programmes across priority cities and medical specialties
Key achievements
- Established organic growth as a revenue-accountable charter with attribution and forecasting frameworks used in leadership planning
- Built the measurement model that separates LLM referral traffic from AI Overview exposure, giving leadership a defensible view of AI search performance
- Led a large-scale AI-assisted content transformation across the existing page inventory without loss of editorial control
- Scaled sustainable organic acquisition across three international markets through Product SEO and AI search
SEO StrategyAI Search OptimizationContent OperationsRevenue AttributionGrowth ForecastingInternational SEODigital PRExecutive Stakeholder Management
ACKO
Senior Manager, Growth (ACKO Drive)
Jan 2024 – Aug 2025Bengaluru, India
India's leading digital-first insurance and auto platform.
Key responsibilities
- Owned the acquisition and growth roadmap for ACKO Drive, scaling a new business vertical from launch
- Built growth experimentation frameworks covering landing pages, user journeys, funnel optimization and A/B testing
- Led product-led growth initiatives spanning content architecture, technical SEO, CRO and user experience with Product, Engineering and Analytics
- Prioritised the growth roadmap by revenue impact and customer acquisition efficiency against business objectives
Key achievements
- Took a new vertical from launch to an established acquisition engine within its first year
- Built the experimentation and CRO operating model used to prioritise the growth roadmap
- Partnered with Product, Engineering and Analytics to move growth requirements into the product roadmap
Customer AcquisitionGrowth ExperimentationCROTechnical SEOProduct-Led GrowthFunnel Optimization
Cleartrip (Flipkart Group)
Senior Manager, SEO & ASO
Feb 2022 – Jan 2024Bengaluru, India
Online travel platform and part of the Flipkart Group.
Key responsibilities
- Led organic acquisition strategy across Flights, Hotels and Holidays
- Owned the end-to-end SEO and ASO charter across web and app platforms
- Ran structured ASO and app discoverability programmes
- Partnered with Product, Category and GTM teams on growth opportunities and seasonal acquisition campaigns
Key achievements
- Ran SEO and ASO as one acquisition charter across web and app rather than as separate programmes
- Established category-level organic ownership aligned to revenue targets across three travel verticals
- Strengthened app discoverability across Google Play and the App Store
SEO StrategyApp Store OptimizationMarketplace GrowthGTM PartnershipCustomer Acquisition
Unacademy
Senior Manager, Organic Growth
Aug 2021 – Jan 2022Bengaluru, India
One of India's largest online learning platforms.
Key responsibilities
- Led organic growth across 10+ learning categories
- Improved search visibility and content discoverability
- Ran content and audience optimization for the YouTube channel
Key achievements
- Improved search visibility and content discoverability across a broad set of learning categories
- Rebuilt the YouTube content and audience strategy to expand organic reach
Organic GrowthContent StrategyAudience Optimization
OkCredit
SEO & ASO Manager → Senior Manager, SEO
Jun 2020 – Aug 2021Bengaluru, India
Indian fintech company serving small businesses.
Key responsibilities
- Owned SEO, ASO and YouTube acquisition programmes
- Built reporting systems and performance dashboards enabling faster decision-making and growth prioritisation
Key achievements
- Grew organic and app acquisition by running SEO, ASO and YouTube as one programme
- Introduced reporting systems that made growth prioritisation faster and evidence-led
- Promoted to Senior Manager based on business impact and leadership contribution
SEOApp Store OptimizationReporting & DashboardsGrowth Prioritisation
Merkle (Singapore + Sokrati)
Business Analyst → Senior Business Analyst → Search Marketing Consultant
Jul 2018 – May 2020Pune & Bengaluru, India
Global performance marketing agency serving enterprise brands.
Key responsibilities
- Led SEO and acquisition programmes for 20+ enterprise brands across India and Southeast Asia, including L'Oréal, Maruti Suzuki, ESPN, Titan, MPL, ALTBalaji and Great Eastern Life
- Led strategic pitches, forecasting exercises and growth planning for enterprise clients
- Managed a team of four
Key achievements
- Built enterprise SEO operating models applied across a multi-brand, multi-market portfolio
- Led forecasting, pitching and growth planning for enterprise clients across two regions
- Developed a small consulting team into independent client leads
Enterprise SEOForecastingClient LeadershipTeam Management
Jul 2017 – Jun 2018Pune, India
Large-scale e-commerce retailer.
Key responsibilities
- Supported SEO and content operations across large-scale e-commerce catalogs, improving discoverability
SEOContent OperationsE-commerce
Jun 2014 – Jul 2017Remote
Independent SEO consulting for small and medium businesses across industries.
Key responsibilities
- Delivered SEO consulting for small and medium businesses across industries
Key achievements
- Built sustainable organic acquisition for small and medium businesses across industries
SEOConsulting