Content Strategy
Content planned against real demand and produced through operations that hold up at scale.
Overview
Content strategy is the demand side; content operations is the delivery side. Both are needed for catalogues that run to tens of thousands of pages.
At Practo I led a large-scale AI-assisted content transformation using LLM-powered pipelines and CMS automation, with review built into the workflow.
Problems this solves
- Large page inventories that decay because refresh has no operating model
- Content plans built on topics rather than on measured demand
- Manual production that cannot keep pace with catalogue size
- No quality control when AI is introduced into the pipeline
Typical deliverables
- Demand-led content plan mapped to templates and categories
- AI-assisted content pipeline design with review gates
- CMS and workflow automation requirements
- Refresh programme for existing page inventory
- Content performance reporting
Best suited for
- Platforms with large templated or programmatic page inventories
- Teams introducing LLM-assisted production and needing guardrails
- Businesses whose content output has plateaued against demand
Content Strategy — frequently asked questions
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Considering a Content Strategy engagement?
Start with a short conversation about the problem you are trying to solve.
Prefer email? nitesh.0903@gmail.com