Technical SEO
Crawl, indexation, architecture and rendering fixed at the level of the system rather than the page.
Overview
Technical SEO determines whether search engines and AI crawlers can discover, fetch, render and index a site efficiently. On large catalogues this is a control problem, not a checklist.
I have run technical SEO across healthcare, travel, insurance, fintech and e-commerce platforms operating at catalogue scale.
Problems this solves
- Index bloat from parameters, facets and duplicated templates
- Content that depends on client-side rendering and is not reliably seen
- Conflicting canonical, hreflang and robots directives
- Migrations and redesigns shipped without a regression plan
Typical deliverables
- Technical audit with a prioritised, estimable remediation backlog
- Crawl and indexation policy for the site's URL footprint
- Rendering and site architecture recommendations
- Structured data specification
- Pre and post migration checks
Best suited for
- Large catalogue sites and marketplaces
- Teams planning a replatform, redesign or migration
- Sites where traffic has declined without a clear content cause
Technical SEO — frequently asked questions
Related services
Organic growth built into the product surfaces themselves, in partnership with Product, Engineering and Analytics.
Organic programmes that survive scale — many teams, many stakeholders, one prioritised roadmap.
Multi-market organic growth with the market architecture decided before the content is built.
Related case studies
Considering a Technical SEO engagement?
Start with a short conversation about the problem you are trying to solve.
Prefer email? nitesh.0903@gmail.com